Jane Technologies’ Loyalty Program Tops $1 Million in Rewards During Beta Launch

Cannabis industry e-commerce provider Jane Technologies on Tuesday announced a new milestone for its customer loyalty program, revealing that the beta release has returned more than $1 million in rewards to dispensary patrons in less than a year. Dubbed Jane Gold, the program is now available to cannabis businesses and their customers in 10 markets.

Jane Gold is being rolled out as the first customer rewards program to offer brand-funded cash-back incentives across a national dispensary network, built on Jane’s patented technology. The program differs from conventional dispensary loyalty models by allowing brands to fund and manage consumer rewards directly, with tools designed to support targeted sales efforts and performance tracking, while leaving dispensary margins intact and operating within existing compliance frameworks.

Since launching the beta version in 10 markets, roughly one in 10 online shoppers have enrolled in Jane Gold. Participants have purchased more than 250,000 products on the platform to date, totaling about $7.5 million in sales.

Program Helps Brands and Retailers Connect with Consumers

Socrates Rosenfeld, CEO and co-founder of Jane Technologies, says that Jane Gold grew out of a desire to create a rewards program that addresses some of the challenges of the cannabis industry, including a fragmented market with a patchwork of regulatory models. Instead of copying existing customer loyalty models, the mindset for Jane Gold was “let’s be innovative here, and let’s create a new paradigm for how technology can help retailers and brands and customers in a win-win fashion,” Rosenfeld explains in a Zoom interview with IgniteIt.

“This isn’t a replacement for a retailer’s loyalty program. There are some great programs going on there. This is a complement in a layer on top that allows brands to subsidize deals directly to consumers,” continues Rosenfeld. “Consumers get curated deals and discounts from their favorite brands. Brands get a relationship and a clear ROI from their consumers. And now retailers don’t have to take any hit to their margin, and they’re getting customers to come in, buying their favorite brands, and spending more and more money and adding more and more products to their cart.”

Launching last year, Jane Gold is operating in 10 markets, including Arizona, California, Colorado, Connecticut, Illinois, Maryland, Missouri, Nevada, New Jersey and Pennsylvania, where it is gaining popularity with both brands and consumers.

The platform, built on Jane’s proprietary, patented technology, supports compliant bank-to-bank cash back transfers from brands directly to consumers. By assigning the cost of rewards to brands rather than retailers, the model is structured to avoid pressure on dispensary margins and to operate at scale within the legal cannabis market, with the potential to be adapted for other retail categories over time.

Jane Gold Complements Existing Rewards Programs

Unlike traditional dispensary discounting, Jane Gold is structured as a brand-funded rewards layer intended to operate alongside existing retailer loyalty programs. Through integrations with a retailer’s CRM and point-of-sale systems, the program allows brands to reach consumers directly, run targeted offers and track the performance of their marketing investment.

Jane Gold’s segmentation tools tailor rewards to individual shoppers. Because the system is automated, retailers can participate without taking on additional operational responsibilities, while the company says the program can support metrics such as store loyalty, average order value and conversion rates.

Jane Technologies reports that the program is gaining trust among cannabis brands eager to create meaningful relationships with consumers. Camino, for example, used Jane Gold to offer 10% cash back to first-time buyers, allowing the brand to efficiently acquire new customers at scale across a national network.

“Jane Gold has completely transformed our approach to growth,” Jacob Glimco, the digital and e-commerce marketing manager at popular edibles brand Kiva Confections, said in a press release from Jane Technologies. “For the first time, we have a precise way to reach new shoppers without relying on site-wide discounts that erode brand value and expose retailer margins. Jane’s ecosystem gives us clear visibility into conversion by product and dispensary, and has become the most effective acquisition engine we use.”