Curaleaf Moves 165-Store Network Onto Sweed’s Dispensary OS

By A.J. Herrington, Featured Writer

Cannabis retail tech firm Sweed says it has migrated Curaleaf Holdings’ (OTC: CURLF) retail network onto its Dispensary Operating System, expanding the operator’s deployment from two states to 14 and bringing its 165 stores onto a single platform. According to Sweed, the transition included 85 additional dispensaries across 12 states.

The rollout covered Curaleaf’s in-store systems, app, website, and loyalty platforms. According to Sweed, the migration was executed without disrupting day-to-day operations and was supported by dedicated on-site specialists who ensured each location was fully operational and that retail management teams across the network were trained.

Inside The Rollout

Rocco Del Priore, co-founder of Sweed, said in an interview at last week’s IgniteIt Cannabis Capital Conference that the rollout built on the companies’ prior work together in two markets for more than a year, which gave Curaleaf a deep understanding of the product and deployment model.

“It really comes down to just the level of commitment that they had to the project,” Del Priore said.

Del Priore added that Curaleaf evaluated multiple retail technology options before expanding its deployment with Sweed.

Enterprise Requirements And A Single Customer Record

Curaleaf’s search focused on finding a platform capable of running the entire retail business from one system, including kiosks, in-store screens, marketing, e-commerce, and loyalty. Del Priore said the ability to unify all customer interactions under a single record was a key differentiator.

“By having all of the data in one place, it actually gives you a holistic view of every single customer with every interaction they’ve had,” he said.

He noted that this unified data layer positions operators for future AI-driven decision-making and emerging consumer data platform capabilities.

How Sweed Approaches Enterprise Deployments

Sweed describes its system as an all-in-one platform built to run every part of a dispensary’s operation, from POS and payment processing to marketing, loyalty, e-commerce, business analytics, and delivery.

The company pairs that breadth with a deployment model that tailors implementations to each operator’s needs while offering performance guarantees intended to give retailers confidence in the transition.

Brad Cross, Sweed’s chief revenue officer, said the Curaleaf transition was completed without operational disruption.

“They continued supporting patients and customers the whole way through,” he said in a statement from the company.