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ANAHEIM, Calif., Oct. 8, 2025 /PRNewswire/ — Direct from the IgniteIt Cannabis Market Spotlight: California, Genuine Marketing Group Inc. (OTC: GMGZ) is pleased to announce a strategic partnership with event organizer and industry leader, IgniteIt. The partnership serves to align IgniteIt Inc., formally known as Benzinga Cannabis, and GMGZ via cannabis investor connection, customer acquisition, marketing, and event integration to maximize visibility, revenue, and long-term growth for both organizations.

Fueled by GMGZ’s launch into the cannabis industry with its patent pending technology ZPTAG®, and the recent launch of IgniteIt by industry experts, Jason Raznick, Patrick Lane, Elliot Lane and Javier Hasse the timing couldn’t be more appropriate for this professional collaboration in support of all stakeholders in the cannabis industry.

Known for their investor networking sessions, regulatory insights and B2B dealmaking experience across all cannabis verticals, IgniteIt and GMGZ/ ZPTAG® share a vision for transparency and real-time data exchange to empower not only supply chain stakeholders, but also regulators and ultimately, consumers through cutting-edge technology.

Besides the obvious alignment of IgniteIt’s audience and GMGZ’s ZPTAG® cannabis compliance and consumer engagement app for first-party data ingestion and cannabis product verification, the two companies will share in a variety of other vertical integrations. Including GMGZ thought leadership, ZPTAG® brand visibility, VIP networking and activations at IgniteIt industry events, and IgniteIt premium placement in the ZPTAG® app for marketing, and monetization through the customer and consumer ecosystem.

“This IgniteIt partnership has been a long time coming. Working with them through our CMO, Brad Lim-Senesac, over the past few years has laid the groundwork for a synergistic relationship and allowed for the entire GMG team to engage with their executives not only professionally, but on a personal level as well. We both share a passion for the industry and care about the people in it.” said Chuck Chastain, CEO, Genuine Marketing Group Inc.

“IgniteIt is built on a proven foundation,” said Patrick Lane, CEO of IgniteIt. “We’ve spent years cultivating relationships, trust, and impact in the cannabis space. With this new partnership with GMG, we look to provide our audience with better access to a safer, more transparent industry for all.”

As both companies’ combined visions are to become the definitive, gold standard for industry insight, intelligence, compliance and consumer product verification, look for more announcements and cannabis initiatives through this partnership in the coming years.